Public Relations Major
Public Relations is the study of how organizations build and manage their public image. It is a major within Communications & Media.
Public relations is the study of how organizations communicate with and build relationships among the audiences that matter to them—including customers, employees, investors, and the general public. The field examines how organizations shape their public image, manage their reputation during challenges, and maintain trust through strategic communication. Students explore questions like how messages are crafted and delivered across different channels, how organizations listen to and respond to their audiences, and what ethical considerations arise when managing information and public perception.
Students drawn to public relations typically enjoy writing, strategic thinking, and understanding human behavior and social dynamics. They often have interest in current events, media, and organizational management. The major usually begins with foundational coursework in communication theory, writing, and media literacy, then progresses to more specialized classes that examine specific public relations practices, audience research methods, and campaign planning. Students typically apply what they learn through hands-on projects, case studies, and internships that involve developing actual communication strategies and materials.
Typical coursework
Course requirements vary by school, but a Public Relations program commonly includes topics such as:
- PR principles
- Strategic communication
- Media relations
- Campaign planning
- Writing for PR
- Crisis communication
Most programs also include general-education requirements and, in many fields, a capstone project, internship, or research experience.
Degree levels
Public Relations is commonly offered at these levels:
- Bachelor's
- Master's
Availability differs by institution, and program names can vary (for example, a Bachelor of Arts versus a Bachelor of Science track).
Common career directions
Graduates with a Public Relations background pursue a range of paths. Some roles related to this field of study include:
- Public relations specialist
- Communications coordinator
- Media relations associate
- Account executive
Many careers require additional steps beyond the major — such as a graduate degree, a license, or a certification — and many graduates work in fields unrelated to their major. What you study is one factor among many in where your career goes.
General career information is drawn from the U.S. Bureau of Labor Statistics Occupational Outlook Handbook. Career paths vary widely by person, school, and region; this is not a list of guaranteed jobs or earnings.
Find degree programs in Public Relations
Want to compare accredited schools that offer a Public Relations major? Tell us a little about what you're looking for and we'll help you find matching degree programs. It's free, and there's no obligation.
Find degree programs →Frequently asked questions
What is a Public Relations major?
Public Relations is the study of how organizations build and manage their public image. It is part of communications & media, and combines foundational coursework with more focused study as you advance.
What courses do Public Relations majors take?
Coursework varies by school, but commonly includes topics such as pr principles, strategic communication, media relations, campaign planning, and others, plus general-education requirements.
What can you do with a Public Relations major?
Graduates pursue a range of paths, including roles such as public relations specialist, communications coordinator, media relations associate. Many roles require additional steps such as a graduate degree, license, or certification. This is general information, not a guarantee of any job or salary.
What degree levels is Public Relations offered at?
It is commonly offered at the bachelor's, master's level, though availability varies by institution.